Uber, the first ever ride-sharing application was born from the question “What if you could request a ride from your phone?” Since then, we have enjoyed the freedom of mobility right at our fingertips, and thousands of transportation software have since been outdoing each other.

One way to gain competitive advantage in such a highly competitive market is to ensure that customers are satisfied. In fact, what makes riders want to choose an app over another has been the subject of several market research studies. Below, we summarize the top five characteristics that riders look for in a transportation software:

RELIABILITY AND SERVICE QUALITY

In the transportation sector, reliability and service quality almost always relate to transport efficiency, reduced waiting times, and the reliability of the software.  An app that can run uninterrupted service and is up 99.99% of the time will gain the trust of its riders. 

TIME

Customers want software that lets them have the fastest transit time. In a study, the most popular reason why participants choose ride-hailing services over public transportation is because the latter is quicker. For this reason, the best transportation software should offer route optimization that shortens trips.

COST

Riders want reliable service but they are also price-sensitive. That is why they appreciate set prices that are available upfront. It goes without saying that sudden price surges or surprise additional charges can easily drive them away. 

EASE

Customers want an app that is fun, intuitive and easy to use. GPS maps, rates, and pre-loaded locations allow for better navigation creating a hassle-free customer experience. 

FLEXIBILITY IN OPTIONS

Whether it is flexibility in the transportation option or the mode of payment, customers value having multiple options. Subsequently, riders appreciate being provided with information systems, such as predicted arrival times. Having correct information and multiple options give riders the power to better plan their trips with minimal to less wasted time.

How GOIN’ Helps You Win Customers

GOIN’ offers cutting-edge transportation solutions. Among others, it has route planning optimization, scheduling, dispatch and reporting functions to ensure an effective route and accurate ETA calculations. It also has real-time passenger information. All these features will likely boost ridership while trimming agency cost. If you’re interested to know more about how GOIN’ can help your business, email us at hello@goin.org.